The Hacking of the American Mind

8232We first met Dr. Lusting in 2009 when UCTV presented his “Sugar: The Bitter Truth” lecture. That viral video now has over 7 million YouTube views, and more every day.

His latest program, “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,” coincides with the publishing of his new book of the same title.

In this half-hour interview, Lustig, a UCSF endocrinologist, explores the reward system in our brains – serotonin, cortisol, and dopamine – chemicals that drive our pleasure-seeking behaviors including overeating, drug use, and that ever-present cell phone. But he goes beyond just neural pathways and brain chemistry to impute the underlying economic machine that creates industries that profit off processed foods full of sugar.

He recommends a “four Cs” solution — connect, contribute, cope, and cook — urging a slowed-down lifestyle for the sake of our health and happiness.

In addition to the interview “The Hacking of the American Mind”, you may enjoy these short videos:

The Difference Between Happiness and Pleasure
Corporate Responsibility vs. Individual Responsibility
Are All Calories the Same?
Responsibility of the Food Industry
Processed Food and Pleasure

For a deeper dive, watch the video that started it all and other programs with Dr. Robert Lustig:
Sugar: The Bitter Truth
The Skinny on Obesity
Fat Chance: Fructose 2.0

Yoga as Therapy

8232A promising response to opioid addiction is presented here as clinical psychologist Erik Groessl of UC San Diego describes how yoga has helped military veterans lower their chronic back pain and reduce their dependence on painkillers. Groessl explains how this research is changing the healthcare culture at the Veterans Administration as more of his colleagues recognize the potential of yoga as an alternative to prescription drugs. Groessl’s work is the latest in a series of conversations with Paul J. Mills of UC San Diego highlighting successful treatments using the modalities of integrative medicine.

Watch: Yoga as Therapy with Erik Groessl and Paul J. Mills

find more program from the UC Wellbeing Channel here.

Inspiration and Expertise – Conversations with UCSF Authors

8232What makes a world-class physician or scientist decide to write a book for the wide world of readers? Where do they find the inspiration and the time? What do they hope to accomplish? How do the satisfactions of writing compare to practicing medicine or writing scholarly articles?

Six recently published UCSF authors tackle these questions and more in these fascinating interviews:

Life After the Diagnosis: Expert Advice on Living Well with Serious Illness for Patients and Caregivers

Patients and caregivers living well with serious illness

Ordinary Medicine: Extraordinary Treatments, Longer Lives and Where to Draw the Line
The potential overuse of medical care and when to say “enough”

The Digital Doctor: Hope, Hype and Harm at the Dawn of Medicine’s Computer Age
The impact of technology and the digital revolution on health and health care

Sensing Light
The impact of AIDS in San Francisco through the eyes of three fictional doctors

Fake Silk: The Lethal History of Viscose Rayon
The consequences of hazardous manufacturing and poisonous materials on public health

Heightened Expectations: The Rise of the Human Growth Hormone Industry in America
The role of the pharmaceutical industry in creating a new disease, short stature, to sell new a medication.

Twins in Space: The Effects of Space Travel on Humans

8232Researchers love identical twins. Because they have the same genetic code, they provide a unique opportunity to determine how environment may lead to developmental differences – i.e. nature vs. nurture.

In this new program from the Stein Institute for Research on Aging, Brinda K. Rana, PhD, shares the results of NASA’s remarkable Twins Study. In March 2015, U.S. astronaut Scott Kelly embarked on a one year mission onboard the international space station. Meanwhile, his identical twin brother, Mark, remained on Earth giving scientists an opportunity to study the long-term effects of space travel on the human body versus normal development.

Ultimately, NASA wants to know what will happen to astronauts as they inch closer to their Mission to Mars. Space is a harsh environment, both physiologically and psychologically. Astronauts must contend with microgravity, disruptions in sleep cycles, radiation, and dietary limitations, as well as confined spaces and isolation from friends and family. What will happen to astronauts after 3 years – the time it will take to get them to Mars and back again?

But these studies not only have implications for the lives of astronauts. Physiologically, space travel mimics the effects of aging on the human body, changes such as cardiovascular decline, vision problems, muscle and bone atrophy, and cognitive impairment. Any discovery that improves the lives of astronauts in space could also be used to help us right here on Earth.

Learn more about what it took to plan and execute the Twins Study, as well as some of what they’re just beginning to discover. Watch Twins in Space: The Effects of Space Travel on Humans.

Browse more programs from the Stein Institute for Research on Aging.

Studying the Brain in Real Time

8232“Basic mechanisms in the brain have universal applications and are the road to medical discovery,” says Ralph Greenspan, PhD. He has spent his career studying how genes affect the brain and behavior of the fruit fly. This research has lead to a deeper understanding of mechanisms in the human brain. Hear about his current efforts to develop a full brain scale activity map and the technological and medical breakthroughs emerging from this work.

Studying the Brain in Real Time with Ralph Greenspan – On Our Mind

View more programs from the Brain Channel