Career Planning for College Students

How can students leverage their college years to find their ideal career path? From connecting with an alumni network to finding the right summer job, your campus career center is here to help. They can take you beyond building a resume to thinking about your personal goals, the art of networking, and building marketable life skills.

Kris Hergert, executive director of the Career Center at UC San Diego, talks about how to work toward your future and translate the world of academic rigor to the world of work.

Watch Career Planning for College Students with Kris Hergert – Job Won

New Careers in Education – Teaching, Research, and Beyond

“Any time two people are together and one is working with another, that is education. And what it requires today is for us to reconceive of education because opportunities are abundant but they may not be where you think they are.”

Traditionally, a career in education has meant becoming a classroom teacher. Though that is still an option, there are increasingly more and more ways to find an impactful career that helps others learn and thrive. Institutional research, support services, online instruction, administration, business development and more are all integral to today’s educational landscape.

Morgan Appel, director of the Department of Education and Behavioral Sciences at UC San Diego Extension, discusses how to find your niche in the world of learning and what new opportunities are available.

Watch Careers in Education with Morgan Appel – Job Won

Personal Change for Career Improvement

Emotional intelligence is important for work at all levels. Don Phin helps executives expand, grow and adjust their careers. His lessons about coaxing, encouraging and inspiring apply to anyone in the workplace.

Phin, an Executive Coach and Leadership Trainer, has been a California employment practices attorney since 1983. He litigated employment and business cases for 17 years and quit once he figured out that nobody wins a lawsuit. He now coaches executives and investigates challenging workplace problems.

Watch Executive Coach and Leadership Trainer Don Phin – Job Won

Evolving Medical Training

Dr. Rebecca Berman was recently recruited to UCSF to direct the internal medicine residency program, generally considered to be one of the nation’s finest. Dr. Berman comes to UCSF from Harvard, where she directed the primary care residency program at Brigham & Womens Hospital.

She sits down with Dr. Bob Wachter, Chair, Department of Medicine, UCSF, to discuss her upbringing, her surprising undergraduate pursuits and her longstanding commitment to social justice and health equity. She discusses her approach to mentoring and career development, and her view of how medical training needs to evolve to meet the needs of trainees and patients. She also talks about how her work-life balance and describes being a doctor as a great Mom job.

Watch Dr. Rebecca Berman – A Life in Medicine: People Shaping Healthcare Today

Seven Steps to Building a Best-Selling Brand

Building a brand is about more than spending money on marketing. It’s about how you think about your brand conceptually, and the strategies you employ at every level of your business. That was the message from brand architect and strategist Larry Gulko when he spoke at the Rady School of Business at UC San Diego recently.

Gulko laid out his recipe for success in seven simple steps. His first piece of advice: specialists win, generalist lose. He points to several examples of companies that lost sight of their core business and ended up failing. Gulko told the crowd, “be the Q-tip.” He says it’s a brand unmatched in specialization and name recognition. His next six steps touched on everything from connecting with your customer, to inspiring your employees to be brand ambassadors.

After his talk, Gulko sat down with two UC San Diego alumni-turned-entrepreneurs to learn their brand secrets. Pierre Sleiman is the CEO of Go Green Agriculture, and Suman Kanuganti co-founded Aira, a high-tech company improving the lives of people who are blind or visually impaired. Gulko, Sleiman, and Kanuganti have a lot of expertise to share about branding, including why you don’t remember your second kiss, and what that has to do with being a best-selling brand.

Watch Building and Growing Brands with Larry Gulko: Global Business Leadership Forum