Why do some people develop addictions and others don’t? Does that provide insight in how to mediate addictive responses and behaviors? Join The Scripps Research Institutes’ Olivier George as he talks about his research and shares insights into how the brain responds to a variety of drugs, both illicit and prescription – as well as alcohol and nicotine – and new directions in developing novel therapies to reduce compulsive drug use and abuse.
Category: Neuroscience
Your Brain on Advertisements
Advertisers are always looking to better understand consumers’ preferences and decision making. The application of neuroscience knowledge and techniques to answer market and media research questions is not new but in our digital age, the practice raises new questions about privacy, informed consent, and consumer autonomy in decision making. Dr. Carl Marci, Chief Neuroscientist at Nielsen explores the ethical concerns that arise and explains some of the tools used by advertisers in this growing field.
Watch My Brain Made Me Buy It: The Neuroethics of Advertising – Exploring Ethics